Dichos de la Cucha is a nostalgic streetwear collection inspired by the wisdom, humor, and tough love of Colombian mothers, tías, and abuelas. Each hoodie blends a beloved Colombian dicho (saying) with fabrics pulled straight from the household — the tablecloths, dresses, and pillows that defined our childhood homes. The sewn-in fabrics wrap around the hood, forearms, and pocket edges, transforming everyday memories into wearable art.
Every hoodie carries the phrase “Todo lo que hago, lo hago por usted” across the front — a declaration of gratitude to the mothers whose love and sacrifice shaped us. Made in Colombia from 100% cotton, these hoodies are more than fashion: they’re a cultural thank-you, stitched with memory and meaning.
“Al que madruga, Dios le ayuda”
A tribute to esas madrugadas con La Cucha. You’re half-asleep, sitting on the couch with those brown pillows every sala had, wishing you were still in bed. La Cucha, already ready y bien arreglada, finally says it before heading out the door: “Al que madruga, Dios le ayuda.” This white hoodie brings that tough-love phrase to life, accented with fabric that feels just like the pillows from the living room. Discipline, nostalgia, y un poquito de humor — así hablaba La Cucha.
Dichos de la Cucha is a nostalgic streetwear collection inspired by the wisdom, humor, and tough love of Colombian mothers, tías, and abuelas. Each hoodie blends a beloved Colombian dicho (saying) with fabrics pulled straight from the household — the tablecloths, dresses, and pillows that defined our childhood homes. The sewn-in fabrics wrap around the hood, forearms, and pocket edges, transforming everyday memories into wearable art.
Every hoodie carries the phrase “Todo lo que hago, lo hago por usted” across the front — a declaration of gratitude to the mothers whose love and sacrifice shaped us. Made in Colombia from 100% cotton, these hoodies are more than fashion: they’re a cultural thank-you, stitched with memory and meaning.
“Al que madruga, Dios le ayuda”
A tribute to esas madrugadas con La Cucha. You’re half-asleep, sitting on the couch with those brown pillows every sala had, wishing you were still in bed. La Cucha, already ready y bien arreglada, finally says it before heading out the door: “Al que madruga, Dios le ayuda.” This white hoodie brings that tough-love phrase to life, accented with fabric that feels just like the pillows from the living room. Discipline, nostalgia, y un poquito de humor — así hablaba La Cucha.
